test bank marketing

[TURKI ALharbi]

اسئله جات باختبار التسويق :)

13)A person's buying choices are influenced by four major psychological factors. Which is NOT one of these factors?

15)What is the LEAST pressing in Maslow's Hierarchy of Needs?

12) Researchers found that a number of well-known brands tended to be strongly associated with one particular trait, such as Jeep with "ruggedness." Which of the following terms would a marketer use to describe a specific mix of human traits that may be attributed to a particular brand?

1) Of the following, the best starting point to understanding how consumers respond to various marketing efforts is the ________ model of a buyer's behavior.

9) People change the goods and services they buy over time because of the two changing factors of ________.

13) Which of the following is NOT part of Maslow's Hierarchy of Needs?

3) Even though several options are available at any one time, there ________ to segment a market.

12) Lexus targets wealthy consumers with similar needs and buying behaviors, even though the consumers are located in different countries. This is an example of ________.

[girl.k.s.a]

المشاركة الأصلية كتبت بواسطة turki alharbi اسئله جات باختبار التسويق :) 13)a person's buying choices are influenced by four major psychological factors. Which is not one of these factors? 15)what is the least pressing in maslow's hierarchy of needs? 12) researchers found that a number of well-known brands tended to be strongly associated with one particular trait, such as jeep with "ruggedness." which of the following terms would a marketer use to describe a specific mix of human traits that may be attributed to a particular brand? 1) of the following, the best starting point to understanding how consumers respond to various marketing efforts is the ________ model of a buyer's behavior. 9) people change the goods and services they buy over time because of the two changing factors of ________. 13) which of the following is not part of maslow's hierarchy of needs? 3) even though several options are available at any one time, there ________ to segment a market. 12) lexus targets wealthy consumers with similar needs and buying behaviors, even though the consumers are located in different countries. This is an example of ________.

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