test bank marketing

[TURKI ALharbi]

10_ The set of marketing tools a firm uses to implement its marketing strategy is called the ________.



10)The three areas of consideration that should be balanced in the societal marketing concept are consumer wants, society's interests, and ________.

2)________ are human needs as shaped by individual personality and culture.

10)Building and maintaining profitable value-laden relationships with customers of a company is called ________.

12)In the Boston Consulting Group approach, ________ provide(s) a measure of market attractiveness

8)________ is the marketing logic by which a company hopes to achieve profitable customer relationships.

18)Making more sales without changing a firm's products is ________.

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