columbia business school

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Workforce for one
http://www.youtube.com/user/HarvardBusiness
Summary
If more companies would just realize that the CUSTOMER must always be at the center of any plan, then more companies would do well. Of course, the EMPLOYEES must always be the top focus. Take care of the employees, so they will take care of the CUSTOMER.
The Five Competitive Forces That Shape Strategy

An Interview with Michael E. Porter, Professor, Harvard University. Porter's five competitive forces is the basis for much of modern business strategy. Understand the framework and how to put it into practice.
Summary
In reference with Porter's five forces include
- three forces from 'horizontal' competition as followings;
1.the threat of substitute products.
2.the threat of established rivals.
3.the threat of new entrants.
- two forces from 'vertical' competition as followings;
4.the bargaining power of suppliers.
5.and the bargaining power of customers.
For his remarks, 'horizontal' is prone to deal with external sources meanwhile the remainder are internal threats combined in terms of 'vertical'

Understand Your Customers' Minds

Summary
In this interview, Dr. Zaltman provides a good primer on deep phors, the powerful unconscious viewing lenses that shape what people think, hear, say, and do. His latest book, "Marketing phoric," offers much greater detail on these concepts. The way I see it many customers don't really know what they need or want until a company first comes forward and anticipates those needs wants and desires first. The public wasn't saying give us the Mac .. or we demand the I-Phone ... the contrary. Steve Jobs has mastered this discipline better than 99.8% of all execs. Read Inside Steve's Head, it's very enlightening in this respect. Curious to know what you think.

King Fahd University for Petroleum and Minerals
Principles of Management MGT301
Dr. Samer Hammad
Abdullah Al-sabaa