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[Super amazing]

L.3

UNIT 1: Advertising on the Air

من كتاب Listening and Speaking

emotion=feelings

appeal (noun)=things that have power to make someone interested

ego=opinions about ourselves

fit (verb)=match

humor=ways to make us laugh

luxury=high standard and expensive

manipulate=control

persuade=make someone decide to do something

specialize=do one thing very well

technique=special ways of doing things

ad=advertising: an ad agency

effective= adequate to accomplish a purpose; producing the intended or expected result

embarrassed =to cause confusion and shame to; make uncomfortably self-conscious; disconcert; abash

emotional appeal

guilty =culpable

product =a thing produced by labor

target market

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