test bank marketing

[TURKI ALharbi]

اسئله جات باختبار التسويق :)

13)A person's buying choices are influenced by four major psychological factors. Which is NOT one of these factors?

15)What is the LEAST pressing in Maslow's Hierarchy of Needs?

12) Researchers found that a number of well-known brands tended to be strongly associated with one particular trait, such as Jeep with "ruggedness." Which of the following terms would a marketer use to describe a specific mix of human traits that may be attributed to a particular brand?

1) Of the following, the best starting point to understanding how consumers respond to various marketing efforts is the ________ model of a buyer's behavior.

9) People change the goods and services they buy over time because of the two changing factors of ________.

13) Which of the following is NOT part of Maslow's Hierarchy of Needs?

3) Even though several options are available at any one time, there ________ to segment a market.

12) Lexus targets wealthy consumers with similar needs and buying behaviors, even though the consumers are located in different countries. This is an example of ________.