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13)a person's buying choices are influenced by four major psychological factors. Which is not one of these factors?
15)what is the least pressing in maslow's hierarchy of needs?
12) researchers found that a number of well-known brands tended to be strongly associated with one particular trait, such as jeep with "ruggedness." which of the following terms would a marketer use to describe a specific mix of human traits that may be attributed to a particular brand?
1) of the following, the best starting point to understanding how consumers respond to various marketing efforts is the ________ model of a buyer's behavior.
9) people change the goods and services they buy over time because of the two changing factors of ________.
13) which of the following is not part of maslow's hierarchy of needs?
3) even though several options are available at any one time, there ________ to segment a market.
12) lexus targets wealthy consumers with similar needs and buying behaviors, even though the consumers are located in different countries. This is an example of ________.