رد: test bank marketing
10_ The set of marketing tools a firm uses to implement its marketing strategy is called the ________.
10)The three areas of consideration that should be balanced in the societal marketing concept are consumer wants, society's interests, and ________.
2)________ are human needs as shaped by individual personality and culture.
10)Building and maintaining profitable value-laden relationships with customers of a company is called ________.
12)In the Boston Consulting Group approach, ________ provide(s) a measure of market attractiveness
8)________ is the marketing logic by which a company hopes to achieve profitable customer relationships.
18)Making more sales without changing a firm's products is ________.
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وجات 2 صح وخطا ناسيهم
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