L.3
UNIT 1:
Advertising on the Air
من كتاب
Listening and Speaking
emotion=feelings
appeal (noun)=things that have power to make someone interested
ego=opinions about ourselves
fit (verb)=match
humor=ways to make us laugh
luxury=high standard and expensive
manipulate=control
persuade=make someone decide to do something
specialize=do one thing very well
technique=special ways of doing things
ad=advertising: an ad agency
effective= adequate to accomplish a purpose; producing the intended or expected result
embarrassed =to cause confusion and shame to; make uncomfortably self-conscious; disconcert; abash
emotional appeal
guilty =culpable
product =a thing produced by labor
target market
اليونيت الثاني بعدين راح احطه...تعبت الحين
