طالبات الدكتوره اسماء , وطلاب الدكتور الامريكي - تسسويق

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CH 8:
1. New Product development process 5 questions
2. PLC – 5 questions

Pages: 259-266
270-273

CH 9:
1. What is price?
2. Price revenue.
3. Cost based pricing.
Value based pricing.
Competition based pricing.

4. Variable and fixed cost.
5. Elasticity of demand: elastic & inelastic ( 2 questions).
6. Price elasticity.
7. Market penetration/skimming.
8. External factors affecting price.
9. Discount and allowance pricing.
10. Geographic pricing:
FOB
Zone
Uniform

Pages: 285-288
292-295
299
303-305

CH 10:
1. Marketing Channels.
2. Use of intermediaries.
3. Direct or indirect channel.
4. Vertical marketing systems
Corporate.
Conractual.
Administrated.

5. Intesive/selective exclusive distribution.
6. Inbound/outbound distribution.

Pages: 321-323
325-327
335-338

CH 12:
1. Promotion mix (4 things).
2. IMC (what is, why is it important?)
3. Push/pull strategy.
4. Budget methods ( 4 methods)
Pages: 385-396

هذا تحديد دكتورنا الامريكي كامل وراح يجي حسب كلامه من كل شابتر 10 اسئلة
مجموع الاسئلة 40 سؤال عليه 40 درجة