[مازن الحزيمي]

1. Customers are….عملاء
a) The purchasers of organization's products.
b) the sellers organization's products.
c) The mangers of organization's products
d) All above are false.
2. Exchange means…. تبادل يعني
a) The provision or transfer of goods, services or ideas in return for something value.
b) The purchasers of organization's products
c) The competitive ,economic, political, legal and regulatory technological .
d) A specific group of customers on whom an organization focuses it is marketing efforts.
3. Value is..القيمة هي .....
a) The mangers of organization's products
b) A customer's subjective assessment of benefits relative to costs in determining the worth of product.
c) A good , service, or an idea.
d) Four marketing activities.
4. Marketing can be defined as:يعرف التسويق بأنه .....
a) The process of creating, distributing, promoting and pricing goods, services and ideas to facilitate satisfying exchanges relationships with customers and develop, maintain favorable relationships with stakeholders in dynamic environment.
b) A specific group of customers on whom an organization focuses it is marketing efforts.
c) The provision or transfer of goods, services or ideas in return for something value.
d) The competitive ,economic, political, legal and regulatory technological.
5. Marketing mix are….عناصر المزيج التسويقي عددها
a) Four b) five c) three d) seven.
6. Marketing mix are…. عناصر المزيج التسويقي هي
a) Product , distribution , organizing, implanting , planning. B) A good , service, or an idea.
c)Planning , promoting , pricing . d) Production , , distribution , promotion , pricing .
7. Product can be …المنتج يمكن أن يكون
a) a service only .
b) a good only .
c) good and service.
d) A good , a service, or an idea.
8. Target marketing is ….الشريحة السوقية المستهدفة هي
a) specific group of customers on whom an organization focuses it is marketing efforts.
b) Product , distribution , organizing, implanting , planning.
c) A philosophy that an organization should try to provide products that satisfy customers' needs.
d) The provision or transfer of goods, services or ideas in return for something value.
9. The process of planning, organizing, implementing , and controlling marketing activities to facilitate exchanges effectively and efficiently . is a definition of…عملية تخطيط وتنظيم وتنفيذ وتحكم في الأنشطة التسويقية لتسهيل
a) Marketing .
b) marketing mix.
c) marketing management
d) marketing concept.
10. Establishing long-term , mutually satisfying buyers-sellers relationships. That we called it……تأسيس علاقة طويلة الأجل
a) marketing management . b) Marketing mix
c)Marketing concept d) Relationship marketing.
11. (CRM) uses information about customers to….إدارة علاقات العملاء تستخدم المعلومات من اجل
a) Satisfy customers' needs. B) Provide goods and services .
c)To create marketing strategies that develop and sustain desirable customer relationship.
12. The marketing control process consists of establishing performance standers comparing actual performance with established standers and ….عملية التحكم في التسويق تتضمن ردم الفجوة ما بين الأداء المرغوب والفعلي من خلال ......
a)reducing the difference between desired and actual performance.
b) increasing the difference between desired and actual performance.
c) equaling the difference between desired and actual performance.
الفصل الثاني: البيئة التسويقية وعناصرها: the marketing environment
13. the marketing environment includes ……..البيئة التسويقية تشمل كل من
a) competitive, economic, political, legal regulatory , technical and sociocultural forces surrounds customers and marketing mix.
b) Product , distribution , organizing, implanting , planning.
c) A philosophy that an organization should try to provide products that satisfy customers' needs.
d) all above.
14. to achieve the marketing goals and objectives an organization must …لتحقيق أهداف التسويق فعلي المنظمة أن.
a) develop a marketing strategy. b)put a marketing plan .
c) provide very cheap products. d) satisfy customers' needs.
15. competition is…..المنافسة هي
a) other organizations that market products that are similar to or can be substituted for marketer's products in the same geographic area.
b) firms that market products with similar features and benefits to the same customers at similar price.
c) the process of collecting information about forces in the marketing environment .
d) all above are true .