[girl.k.s.a]

المشاركة الأصلية كتبت بواسطة ♠ | .. S 3 Đ الله يوفقك اختي ويفتح عليك ، ويارب يوفقك ويوفقنا المشكلة باقي 7 واختبارنا بكرة ، ربي يوفقك وما قصرتي خيتو

المعذرة جميعاً بعدين راح ارد عليكم فرداً فردا وشكررررررا لكم كلكم

سعد حالياً والله ما اقدر اساعدك والا كان نفسي
اختبارنا بكرا مادة تخصص من الساعه 8 وإن شاء الله أرجع بدري وأعمل شابتر 7 حتى
لو على السريييع + دحييين بأقولك تركز على المهم اللي تذاكرو
وبعدين التست والتضبيطات اوك ؟

صـ254 ال3 نقاط الأولى مهممممممه
اللي هيا دي

The vignette about Nike illustrates the importance of corporate strategy to a firm’s survival
and success. Corporate strategy deals with three key issues facing the corporation as a whole:
1. The firm’s overall orientation toward growth, stability, or

retrenchment (directional strategy)
2. The industries or markets in which the firm competes through its products and business
units (portfolio analysis)
3. The manner in which management coordinates activities and transfers resources and cultivates
capabilities among product lines and business units
(parenting strategy)
Corporate strategy is primarily about the choice of direction for a firm as a whole and the management
of its business or product portfolio.

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Corporate strategy, therefore, includes decisions regarding the flow of financial and other
resources to and from a company’s product lines and business units.

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Directional Strategy
Just as every product or business unit must follow a business strategy to improve its competitive
position, every corporation must decide its orientation toward growth by asking the following
three questions:
1. Should we expand, cut back, or continue our operations unchanged?
2. Should we concentrate our activities within our current industry, or should we diversify
into other industries?
3. If we want to grow and expand nationally and/or globally, should we do so through internal
development or through external acquisitions, mergers, or strategic alliances?

صـ255 الرسمة اللي فوق والتعداد اللي تحتها
صـ256 الفيرتكل قروث وكل اللي تحتو باللون الأسود الغامق لازم تعرفو ومههههههههم
ركز على الباك وورد+ الفورود مهمه كمان

Vertical Growth. Vertical growth can be achieved by taking over a function previously
provided by a supplier or by a distributor. The company, in effect, grows by making its own
supplies and/or by distributing its own products. This may be done in order to reduce costs,
gain control over a scarce resource, guarantee quality of a key input, or obtain access to
potential customers. This growth can be achieved either internally by expanding current
operations or externally through acquisitions. Henry Ford, for example, used internal company
resources to build his River Rouge plant outside Detroit. The manufacturing process was
integrated to the point that iron ore entered one end of the long plant, and finished automobiles
rolled out the other end, into a huge parking lot. In contrast, Cisco Systems, a maker of Internet
hardware, chose the external route to vertical growth by purchasing Scientific-Atlanta Inc., a
maker of set-top boxes for television programs and movies-on-demand. This acquisition gave
Cisco access to technology for distributing television to living rooms through the Internet.9
Vertical growth results in vertical integration—the degree to which a firm operates vertically
in multiple locations on an industry’s value chain from extracting raw materials to manufacturing
to retailing. More specifically, assuming a function previously provided by a
supplier is called backward integration (going backward on an industry’s value chain). The
purchase of Carroll’s Foods for its hog-growing facilities by Smithfield Foods, the world’s
largest pork processor, is an example of backward integration.10 Assuming a function previously
provided by a distributor is labeled forward integration (going forward on an industry’s
value chain). FedEx, for example, used forward integration when it purchased Kinko’s in order
to provide store-front package drop-off and delivery services for the small-business market

صـ257 الرسمة الصغيرة اللي تحت
صـ259 الهورزنتل قروث

صـ264 الدكتور قال إنو سؤال مهم تلقاه في بداية الكلام
بس ما اعرف ايش قصدو مهم حيجي والا مهم في الشرح نفسو !!
Is vertical growth better than horizontal growth?

مهههههههههم جدا في دا الشابتر صـ268
البورتفوليو أنالسز
وتابع لها صـ269 الرسمة مهههههههههههههههههههمه
صـ270+صـ271 مهمة الكلمات اللي بالأسود ممكن تجي تعاريف

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الملف مكتوب فيه شرح للرسمة اللي عملها الدكتور هيا نفسها اللي في صـ269
وقال ممكن يجي عليها سؤال
الملف في المرفقات

الملف عملتو أختنا باسكن روبنز أدعوآ لهآ معاكم


والمعذرة على العجلة _ بالتوفيق ياااااااااااارب