ch 8:
1. New product development process 5 questions
2. Plc – 5 questions
pages: 259-266
270-273
ch 9:
1. What is price?
2. Price revenue.
3. Cost based pricing.
Value based pricing.
Competition based pricing.
4. Variable and fixed cost.
5. Elasticity of demand: Elastic & inelastic ( 2 questions).
6. Price elasticity.
7. Market penetration/skimming.
8. External factors affecting price.
9. Discount and allowance pricing.
10. Geographic pricing:
Fob
zone
uniform
pages: 285-288
292-295
299
303-305
ch 10:
1. Marketing channels.
2. Use of intermediaries.
3. Direct or indirect channel.
4. Vertical marketing systems
corporate.
Conractual.
Administrated.
5. Intesive/selective exclusive distribution.
6. Inbound/outbound distribution.
Pages: 321-323
325-327
335-338
ch 12:
1. Promotion mix (4 things).
2. Imc (what is, why is it important?)
3. Push/pull strategy.
4. Budget methods ( 4 methods)
pages: 385-396
هذا تحديد دكتورنا الامريكي كامل وراح يجي حسب كلامه من كل شابتر 10 اسئلة
مجموع الاسئلة 40 سؤال عليه 40 درجة