رد: واجب التسويق - فصل صيفي
شابتر 12
السؤال 2
Product placement is seen or mentioned in numerous episodes of the following television programs: American Idol, America�s Next Top Model, and Extreme Makeover: Home Edition
American Idol: Coca-Cola. The American Idol judges are always seen drinking out of Coca-Cups in almost every single season and episode since the show first aired. Coca-Cola is a convenience product since it is distributed widespread, bough frequently, and can be found almost anywhere.
America�s Next Top Model: CoverGirl. Before every elimination period, the contestants are told that the winner of America�s Next Top Model will earn a contract with CoverGirl cosmetics and a billboard containing their CoverGirl ad. They CoverGirl photo shoot is also usually aired during one of the episodes as well. CoverGirl cosmetics are shopping products since they are selectively distributed, bought less frequently, and require more consideration before a purchase.
Extreme Makeover: Home Edition: Sears. In every episode, the designers are shown shopping at Sears for tools and appliances to be placed inside the renovated home. Tools and appliances sold at Sears are shopping products since they are selectively distributed, bought less frequently, and require more consideration before a purchase.
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