في شابتر 8 في التيست
في هادي الاسأله المقاليه
4) Briefly describe the steps in the new-product development process.
5) Distinguish among a product idea, a product concept, and a product image.
6) Define commercialization. Explain the two important issues on which the company must decide during this stage.
7) Each product will have a life cycle, although its exact shape and length is not known in advance. Briefly explain each step in the PLC.
8) Describe three public policy issues or regulations that marketers should carefully consider as they make decisions about adding or dropping products.