السلام عليكم ورحمه الله وبركاته
عندي موضوع وأبغاكم تصوغولي هوا بعبارت سهلة يعني نفس المعني بس مونفس الجمل
سألتكم بالله لاتردوني
The Budget Sector and Challenges to SIA
Singapore Airlines is recognised globally as a brand
emphasising professional and customer orientated service and this aspect is also one of the most important competitive advantages for the company. However due to changing environmental forces and growing and past concerns over costs in the airline industry it is vital for SIA to take stock of competitive pressures from budget airline companies such as Ryanair. Budget airlines focus on delivering reduced cost travel through marketing strategies targeting people who are price sensitive as well as short-haul business passengers. It is obvious that SIA has exploited a differentiation marketing strategy based on building up a strong brand image reflecting high quality customer service airline and one which seeks to create added value to the flying experience of customers in terms of luxury and comfort.